Success is just a phone call away.
Until recently, the act of calling someone on the telephone for “solicitation” was not generally regarded as entirely “appropriate” for law firms. It is, however, entirely ethical if done correctly.
As of January 2023, we are able to supply telephone numbers for the DUIs in Northern Va as provided by the court records!
Rather than do a direct solicitation phone program, a forward thinking firms could host a short DUI seminar (Outreach Program) in their office every other Tuesday evenings starting at 5:30pm. If you promote this educational seminar without any pressure, making the invitational phone call is very easy.
If no one shows up, you can go home on time. However, experience has taught us that “if you build it, they will come”!
Then it is your moment to shine! Show them your approach to DUI defense, the “do’s and don’ts” of a traffic stop etc. Sometimes this is the difference between your approach and the competitions that makes the decision!
“What is past, is prologue!”
In 1993, the Supreme Court and the VSB began allowing direct mail to potential clients. The reaction from Judges and the older bar members was disgust/distain for those who did use direct mail.
The general consensus was that your “word of mouth” reputation was enough to carry the day!
Funny how minds changed when they saw how much revenue it generated!
Very quickly a new industry was born! Lawyers Marketing grew out of that and is still the industry leader of lawyer marketing.
Today is no different. If you are interested in having Lawyers Marketing set up a phone call bank for your outreach program, please give us a call at 757 288 7475 and we can help you create the message you want to represent you.
